Professional Keyword Research For Google & Bing Search Ads

Find out how many people are searching for the services your business provides, and – most importantly – the level of purchase intent behind their search.

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Benefits Of Professional Keyword Research With AdWords Work:

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Discover Search Intent

More than just the numbers - using years of experience, we help you uncover the purchase intent behind how your customers search so that you can capture warmer leads.

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Identify Real Search Volume

There's no point starting an SEM (or SEO) campaign to capture keyword search terms that nobody actually searches for. Find out the real keywords you should advertise for.

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Live Keyword Strategy

Keyword Research can be performed face to face in a live environment, so that you can see the search volumes and discuss search intent with us in real time.

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Detailed Keyword Report

After your keyword research has been conducted, you will receive a detailed report and recommendations that can be used with your SEM, SEO, and digital advertising planning.

We Cover What The Others Miss: Search Intent

By analysing “Search Intent” you can effectively step into your customers shoes, and begin to understand the following about them, based on how they search:

  • What part of your buying cycle are they in? Are they gathering information, comparing your competitors, or ready to buy?
  • What are their potential pain points?
  • Are they a cold, warm, or hot lead?

We help you understand the intent behind how your customers search, so that you can more effectively plan your sales strategy and landing page communication.

It’s highly likely that your competition have never taken the time to analyse search intent – stay ahead of them and plan to dominate with thorough keyword research.

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Detailed Reports

Following your keyword research, you can expect a detailed, high quality report that can be presented to senior management level.

The report will include recommendations on:

  1. Keywords to target in “high intent” search campaigns (to drive immediate leads)
  2. Keywords to target in “low intent” search and display campaigns (for brand awareness and consideration)
  3. Necessary landing pages for use with your campaigns, based on the intent behind your customer’s search
  4. Advice on how to structure Search and Display campaigns based on the volume and levels of intent in search for your services.

Competitor Analysis

Part of planning your search engine marketing is to analyse your competitor’s activity in the SEM market.

Included in your keyword research consultation, we will provide analysis of the strongest competitors in your marketplace, how they are communicating with prospects, and the Key Selling Points they are advertising.

This research can assist with identifying new and upcoming competitors in your marketplace, who may be using the Google or Bing search engine advertising results to capture your market share.

Book Your Keyword Research Consult Now

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AdWords Work is an Australian search engine marketing agency, providing SEM strategy and conversion rate optimisation consultancy to service businesses in the SME sector.

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